A weekly social media review checklist that asks what to change before asking what to post next.
The easiest weekly review is to look at likes, congratulate the winner and make another version of it.
The more useful review asks whether the week did the job it was supposed to do — and whether the next plan should actually change.
Performance data becomes dangerous when it is treated as an instruction.
A post can receive more reach because of timing, format, novelty or luck. Repeating the surface pattern may teach the wrong lesson.
Weekly review should collect evidence, not crown a permanent formula.
Review the work, the business and the signal.
WEEKLY SOCIAL MEDIA REVIEW
1. BUSINESS CONTEXT
[ ] Did the week's priority change?
[ ] Did any offer, date, price or product fact become stale?
2. CONTENT MIX
[ ] Did we repeat the same topic too closely?
[ ] Did every post have a distinct job?
[ ] Did we over-promote or under-explain?
3. PRODUCTION
[ ] Which posts got stuck in Draft / Review / Approval?
[ ] What caused the delay?
4. AUDIENCE EVIDENCE
[ ] What questions or replies are worth carrying into next week?
[ ] Which performance differences are meaningful enough to investigate?
5. NEXT-WEEK DECISIONS
Keep:
Change:
Stop:
Test:
NEXT WEEK'S PRIMARY GOAL:Example: a week that looked fine but needs a different next plan.
BUSINESS: Launch remains active; price unchanged.
CONTENT MIX: 2 of 3 posts explained features; not enough proof.
PRODUCTION: Carousel delayed because final price copy arrived late.
AUDIENCE: Three people asked whether setup is included.
PERFORMANCE: Simple FAQ image had fewer impressions but more qualified comments.
KEEP: Straightforward FAQ tone.
CHANGE: Add one proof/process post.
STOP: Repeating feature list.
TEST: Carousel answering setup question.
NEXT GOAL: Make onboarding process easier to understand.Make the template earn its place.
Review the business before the metrics.
If the offer or priority changed, that fact matters more than what last week's top post did.
Separate evidence from authority.
Use performance and audience responses as clues. Do not let one winner become a permanent content rule without a reason.
End with one next decision.
The review should produce a clearer weekly goal, not another analytics document.
A template dies when every possible field becomes mandatory.
- Do not track metrics nobody will use to change a decision.
- Do not compare unlike formats as if one number explains everything.
- Avoid permanent rules from one week's sample.
- Do not turn the review into a post-by-post essay.
What should I review every week on social media?
Business changes, content mix, production bottlenecks, audience questions and performance evidence that is strong enough to influence the next plan.
Which metrics matter most?
The answer depends on the post's job. Reach, saves, comments, clicks and enquiries can all matter, but only when interpreted against the intended outcome.
How does Woven use performance data?
Woven's current philosophy treats telemetry as evidence for future decisions, not as authority that automatically rewrites the strategy.